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 Background:
BlueSpan Communications develops and markets wireless communications and related applications for the energy industry.
Role:
Information architecture, content design and development, documentation, project management.
Process & Results:
A new company in 2001, BlueSpan required a complete site for its Bluetooh-based utility industry products.
A complete site hierarchy was designed and content created for each page. BlueSpan's nascent offering was fairly unique at the time. Communicating its value to a very conservative industry posed challenges that were successfully addressed by the fully developed site architecture plan and content. Graphic designers concurrently developed the look and branding of the site.
 Architecture & Content (intermediate version)
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