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 Background:
Atlanta-based Cirronet develops innovative wireless data networking and
communications products for industrial, OEM, and Internet access
markets. The company's products offer reliable, long range performance
and unparalleled immunity against jamming and interference.
Role:
Complete site and organizational design, including information
architecture, content development, Web design and development, and
implementation.
Process & Results:
The design goal was to completely revise the site to ensure that
visitors found a succinct, accurate, and appealing picture of the
company and of the core value of its technology
differentiation—with effective cues to navigate quickly to
the focus area(s) of interest. Companion goals included ensuring that
the value and applications of all Cirronet offerings were conveyed
completely and consistently.
Changes included new content and layout schema with
clear presentation of the overall value of product family lines and the
distinctions among them. Product sections were drastically improved
through clear orientation and direct access to product brochures and
technical data.
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