Dod/Pritchard Communications
www.dpcomm.com

Background:
A technology-focused public relations and marketing communications firm based in Norcross, Georgia, Dod/Pritchard needed a new Web site to reflect its expanding capabilities and changing marketing goals.

Role:
Information architecture, content development, Web design and development, implementation.

Process & Results:
Site redesign began in early 2000 in concert with graphic and Web designers at Rare Medium. The company's main value proposition is clearly highlighted on the home page by a bold headline and concise supporting text.

The design incorporates a simple global navigational element for access to the main site areas and section-specific elements for more granular navigation. Customer profiles, company background, and an overview of the public relations process round out the design and provide a good overview of the agency's strengths and capabilities.

The final design is also clean, compelling, and highly effective. It has received frequent praise from prospective clients and other PR professionals.